Lisbon --:--

Noa Lind - brand identity, packaging and editorial design

Quiet design by Noa Lind, brand identity and packaging designer in Lisbon

Independent designer and art director in Lisbon. For twelve years I have been giving small, careful companies a name on the shelf and a voice on the page.

Booking projects from March 2027

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I design brand identities, packaging and editorial systems for small companies that make careful things: perfumers, ceramicists, publishers and the odd restaurant. The work is quiet on purpose. Fewer elements, better light, and type that still reads in ten years.

Selected work

All projects

What I do

Four things, done properly. Most projects start with one of them and quietly grow into the others.

I work alone or with a small circle of photographers, writers and printers I trust. That keeps every project close: you talk to the person who draws the letters, chooses the paper and checks the proofs. It also means I take on a limited number of projects each year, so each one gets the attention it deserves.

01

Brand identity

A brand identity is the sum of small decisions made once and repeated everywhere: a name set in the right letters, a mark that survives a stamp and a screen, colours that hold up under shop lighting. I build identities as working systems, with clear rules for type, colour, layout and image, so your team can use them long after the launch. Every identity comes with a short, practical guide instead of a hundred page manual nobody opens.

Logo and wordmark, Typography, Colour system, Brand guidelines

02

Packaging design

Packaging is the only part of a brand people hold in their hands, so it has to feel right before it is even read. I design boxes, labels, bottles and wraps from the first sketch to the final print check, working closely with your printer on paper, finishes and costs. The goal is a range that looks calm on a crowded shelf and still makes sense when the fifth product joins the family.

Labels and boxes, Product ranges, Print supervision, Dielines

03

Editorial design

Books, catalogues, magazines and annual reports need a grid that carries a lot of content without feeling heavy. I design editorial systems with a clear hierarchy, generous white space and typography chosen for long reading. From a single exhibition catalogue to a quarterly magazine, every layout is built in templates your editors can keep using on their own.

Books and catalogues, Magazines, Layout templates, Typesetting

04

Art direction

Good design needs good images. I plan and direct product and still life shoots, write the shot lists, pick the light and props, and work on set with the photographer. The result is a library of images that look like they belong to one brand, ready for the website, the shop window and social media.

Photo direction, Shot lists, Set styling, Image libraries

How a project runs

Six to twelve weeks, start to print

  1. i.

    Listen

    We start with a long conversation about your company, your customers and the shelf you will stand on. I visit the workshop when I can. You get a one page brief we both sign.

    Week 1
  2. ii.

    Explore

    Two or three clear directions, each shown on real objects: a label, a page, a box. No mood boards that promise everything. We pick one together and sharpen it.

    Weeks 2 - 4
  3. iii.

    Build

    The chosen direction grows into a full system: type, colour, layout rules and every item on your list. You see progress every week and can follow it in one shared folder.

    Weeks 5 - 9
  4. iv.

    Release

    Final files, a short guide and a print check with your printer. After launch I stay available for small questions, because good brands keep growing.

    Weeks 10 - 12

Kind words

Noa understood our perfumes before smelling them. The new bottles sold out in the first week, and people keep the boxes.

Inês CarvalhoFounder, Lumen Parfums

Calm, precise and honest about what would not work. Our catalogue finally looks as careful as the pieces in it.

Tomas WellerStudio lead, Kiln & Co

We came for a label and left with a brand. Two years later, the guide is still the most used file on our drive.

Maren HoltCo-founder, Still Apothecary

Recognition

Selected, since 2019

Questions

The things people usually ask before the first call.

A brand identity takes six to eight weeks. Identity with packaging usually takes ten to twelve, depending on the number of products and how quickly samples come back from the printer. You get a clear timeline in the first week.

Identity projects start at 8,000 EUR, packaging ranges at 12,000 EUR. After our first call you get a fixed quote, split into stages, so there are no surprises halfway through.

Yes, about half of my clients are outside Portugal. We meet on video, share one folder, and I travel for shoots and print checks when the project needs it.

I design websites as part of an identity and work with a small team of developers to build them. If you already have a developer, I prepare the design files and stay involved until launch.

Only a clear idea of what you make and who it is for. A name, a budget range and a rough launch date help, but we can figure those out together on the first call.

Journal

All notes

Start a project

Let's make something quiet and lasting.

hello@noalind.studio Book an intro call