Work 07 / 07
Noir Tea Co.
A tea importer focused on dark, smoky and roasted teas. The packaging is black on black: matte boxes, gloss type and nothing else, so the colour of the tea itself becomes the only colour in the shop.
- Client
- Noir Tea Co., Lisbon
- Year
- 2022
- Services
- Identity, Packaging, Retail
The challenge
Noir imports twelve teas from small farms and wanted to stand apart from the bright, illustrated tea brands around them. The packaging also had to protect the tea from light and moisture, and work for both a retail shop and online orders.
The approach
We kept the identity to one word, set in a condensed serif, printed as gloss varnish on matte black board. Each tea is identified by a small number and origin, like a wine label. In the shop, the teas are shown in clear glass canisters, the only place colour appears.
The outcome
The boxes became the most photographed part of the shop, and online orders doubled in the first year. Because the design uses no colour, new teas are added with a single line of text. The shop interior was later designed around the same black and glass idea.
Our customers say the shop feels like a library for tea.